Wednesday, September 10, 2014

Will Farrar Move Out of Mediocrity?

If you're going to be a twee musician, you've got to find a way to set yourself apart from all the other twee musicians. Cassandra Farrar, judging by her music video Moving Out, is just another Zooey Deschanel wannabe with bangs and a guitar.

The song is a dime-a-dozen heart-ache ballad. The corresponding video is a nonsensical series of references to pop culture (like The Ring) and classic art (like Starry Night) that vaguely reference the lyrics.
 
 

If music videos are promotional tools for new singles, then Farrar makes an unconvincing case for why we ought to care about her music. The contents of her song and of her music video are almost obtrusive in their lack of originality: the video, in fact, seems to revel in it. At the same time, they are both competently done. The mediocrity of it ultimately makes Farrar's music forgettable.

Cassandra Farrar is an unremarkable addition to the ranks of twee musicians. She's not bad, but nor is she good. She is competent, and, judging by the long list of credits at the end of her video, she has a healthy basis of professional support. If she can add some originality to her act, she can work her way out of the mire of mediocrity that she's starting her musical career in.

No comments:

Post a Comment