The song is a dime-a-dozen heart-ache ballad. The
corresponding video is a nonsensical series of references to pop culture (like The Ring) and classic art (like Starry Night) that vaguely reference the
lyrics.
If music videos are promotional tools for new singles, then Farrar
makes an unconvincing case for why we ought to care about her music. The
contents of her song and of her music video are almost obtrusive in their lack
of originality: the video, in fact, seems to revel in it. At the same time,
they are both competently done. The mediocrity of it ultimately makes Farrar's
music forgettable.
Cassandra Farrar is an unremarkable addition to the ranks of
twee musicians. She's not bad, but nor is she good. She is competent, and,
judging by the long list of credits at the end of her video, she has a healthy
basis of professional support. If she can add some originality to her act, she
can work her way out of the mire of mediocrity that she's starting her musical
career in.
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